Erik M. Francis is an author, educator, and speaker who specializes in teaching and learning that promotes cognitive rigor and college and career readiness.  He is the owner of MAVERIK EDUCATION LLC, providing professional development and consultation on increasing student achievement, teacher effectiveness, program compliance, and overall school performance.  He is also the author of Now That’s a Good Question! How to Promote Cognitive Rigor Through Classroom Questioning published by ASCD.

Erik's expertise is in rephrasing academic standards and educational objectives into good questions that prompt students to think deeply and express and share the depth and extent of their learning in different academic and real world contexts.  These good questions ​can be used to set the instructional focus and serve as formative, ​summative, and authentic assessments for student learning.  They also can be used to engage students in active learning experiences such as project-based, problem-based, expeditionary, and service learning.

  • 21st Century Learning
  • Academic Interventions
  • Assessment and Grading
  • Cognitive Rigor
  • College and Career Readiness
  • Common Core State Standards
  • Comprehensive School Reform
  • Curriculum and Instruction
  • Depth of Knowledge
  • Differentiated Instruction
  • Disciplinary Literacy
  • English Language Development
  • Expeditionary Learning
  • Federal Programs
  • Formative Assessment
  • Gifted and Talented Education
  • Growth Mindset
  • Higher Order Thinking 
  • Inquiry-Based Learning
  • Instructional and Strategies
  • Literacy and Reading
  • Multiple Intelligences
  • Personalized Learning
  • Problem-Based Learning
  • Project-Based Learning
  • Service Learning
  • Structured English Immersion
  • Technology
  • Title I, II, III


"Working Within the System to Build Effective Policies and Procedures" co-written with Dr. Jaime A. Castellano, Ed.D.


Erik works with K-12 schools nationwide on developing learning environments and delivering educational experiences that challenge students to demonstrate higher order thinking and communicate depth of knowledge in detail, insightfully, and in their own unique way.  

Erik’s professional development seminars and workshops have been featured at national, state, and regional education conferences hosted by organizations such as ASCD, Learning Forward, the College Board, the New Teacher Center, the Southern Region Education Board, and the Association for Middle Level Education.  He has also been a keynote speaker and featured presenter at education conferences addressing topics such as gifted education, school leadership, Title I, English language learners, dropout prevention, charter schools, and social work.

Erik has been an educator for over twenty years, working as a middle and high school teacher, administrator, and an education program specialist in the Title I and English language learner units of the Arizona Department of Education.  He received his Master’s in Education Leadership from Northern Arizona University and Master’s of Science in Film and Television Production and Management from the S.I. Newhouse School of Public Communications at Syracuse University.  He also holds a Bachelor’s of Arts in Rhetoric and Communication and English from the University at Albany.

Erik lives in Scottsdale, Arizona, with his family.  
Click here to contact Erik for more information about professional development or program consultation.

Prufrock Press, 2013


ASCD Annual Conference • Learning Forward Annual Conference • The College Board Advanced Placement Conference • Southern Regional Education Board High Schools That Work Annual Conference • Association of Middle Level Education Annual Conference • National Association for Gifted Children National Conference • National Principals Conference (NAESP / NASSP) • New Teacher Center Symposium • Singapore Math In-Depth Summit • National Dropout Prevention Annual Conference • National Association for Bilingual Education Annual Conference • Alabama Association for Gifted and Talented Conference • Arizona Association for Gifted and Talented Annual Conference • Arizona Charter School Association Annual Conference • Arizona Department of Education Leading Change Conference • Arizona Department of Education Megaconference • Arizona Department of Education Office of English Language Acuisition Services (OELAS) Conference • AZ ASCD Fall Conference • AZ ASCD Summer Conference • California Assocation for the Gifted Annual Conference • California Association for Teachers of English Annual Conference • California Charter School Annual Conference • California League of Middle and High Schools North Annual Conference • California Reading Association Annual Professional Development Institute • California Teachers Association Good Teaching Conference • CITI BOCES • Florida Assocation for the Gifted Annual Conference • Indiana Association for the Gifted Conference • I2 Innovation Institute • Los Angeles USD / Central Cities Gifted and Talented Annual Conference • Maryland Common Ground 15! • Michigan Reading Association Annual Conference • Nassau TRACT • New England Middle Level Schools Annual Conference • New Jersey Charter School Annual Conference • New England Conference on Gifted and Talented Education • New Jersey ASCD Whole Child Conference • New Jersey Middle School Annual Conference • North Carolina Association for the Gifted and Talented Annual Conference • North Carolina Charter School Conference Annual Conference • North Carolina Middle Level Education Annual Conference • Northeast Charter School Network Fall Conference • OCM BOCES • Pennsylvania ASCD Annual Conference • Santa Clara County Department of Education Summer Institute • State University Of New York 3T Transliteracy Conference • Texas Association for the Gifted and Talented Leadership Conference • Utah Association for Charter Schools Annual Conference • University of Central Florida • Utah Association for Gifted Children Annual Conference • Virginia ASCD Conference • Washington State ASCD Conference

Where Have Good Questions Been Presented? 


professional development and program consultation 

ASCD, 2016